One Audio (AI that scores every consult so your whole team says what you say) + The Offer Blueprint + Case Elevation Protocol — a closed-loop system for doctors who want to practice better, earn more, and stop losing patients they should be keeping.
No new patients. No upsells. Just better communication — collections moved from $300K to $400K+ when Dr. West implemented this in his own practice.
Founder-proven inside a real practice. Founding members are the first cohort to run it in their own — that's why the rate is locked and the seats are limited.
Not software. Not a course. A closed-loop transformation system with four interlocking parts — remove one piece and the rest break.
How to build, price, and present treatment programs so patients say yes because they understand the value — not because they were pressured. Includes the three-tier patient pricing model.
AI scores every consult — doctor and team. Measures congruency between what you say and what your team delivers, with language coaching, improvement tracking, and pattern recognition.
The designed exit for patients who aren't responding. Turns the most awkward conversation in medicine into a professional process that protects the patient — and often re-enrolls at a higher tier.
Every topic becomes a 4-part series in your voice on your avatar — Education, Supplements, Testing, Office — scripted, voiced, and rendered automatically to fill your feed.
“We’re the only system that measures what the doctor says, teaches the team to say it the same way, handles the patients who don’t respond, and fills your marketing pipeline automatically — all in one closed loop. Everyone else sells a piece. We sell the system.”
A few minutes on what this actually is, how it works day to day, and why it exists.
Every tier includes the complete closed-loop system. Higher tiers add capacity, seats, coaching, and done-for-you growth. Twenty founding seats — then the rate is $2,950.
90-day guarantee: implement the system and if your scored collections haven't moved, we keep working with you free until they do.
Extend the system with done-for-you services and extra capacity — add only what your practice needs.
Dr. West and Jodi in your clinic — hands-on team training on unifying your team and building a winning practice culture.
The EVS tech team installs Apexmentum in your clinic — hands-on setup and training with your real team.
Your own branded supplement line — designed, manufactured, and shipped under your practice's name.
Co-author a book with Dr. West — authority positioning built and published with EVS.
The full training and patient-education video library — add-on access for your team and patients.
Add scoring & coaching coverage for another staff member beyond your tier's included seats.
Three live events a year — March, June, and September. Event admission is bundled into Tiers 2–3.
Owner-physicians and multi-provider practices where the doctor is the growth ceiling — and the gap between the consult room and checkout is costing real revenue. If you have more capacity than yield, this is built for you.
This was not built by a consultant studying practices from the outside. It was built by a practicing physician inside his own clinic, and it's taught by the same physician and team lead who run it every day. At Executive, that access is direct: weekly coaching and game film review with Dr. West, plus monthly team training with Jodi on the checkout process, financial handoff, and 10-step checkout system.
No. Apexmentum works alongside the EMR you already use — it never touches your records system.
Yes. A standard BAA is available on request, recordings are encrypted in transit and at rest on HIPAA-eligible infrastructure, and only authorized users in your org can access them — full audit log included.
Bring the three things about your practice that keep you up at night — we'll show you where the revenue is leaking between the consult room and checkout.